The
history of Sambota Carpet Industries:
Tenzin W. Lhatsang, Managing Director of Sambota Carpet
Industries graduated from Bangalore University,
South India with B.Com. Degree and later successfully
completed a course of study in Business Management from the British Institute, Bombay
in the following subjects:
1. Management Principles and
Practice
2. Financial Management
3. Marketing Management
4. Personnel Management
After
successfully completing his studies, Tenzin worked in Co-operative Society as
Chief Accountant, in Charitable Institution as Secretary, in Hotel Business as
Asst. general Manager and then in Carpet Manufacturer and Exporter as General
Manager. Then Tenzin established his own company Sambota Carpet Industries in January
1992. Since 1992 till the year 1999, Tenzin did exclusive reliable carpet
business with one of the biggest wholesalers in Europe. Tenzin had a very good
carpet business with his partner wholesaler in Europe. For eight years, Tenzin
shipped hundreds of thousands of square meters of carpet to Europe. From 1996, Tenzin’s
European partner, under its own auspices, had run Oriental rug storehouses at
various locations throughout Germany. The specialized Oriental
rug department which were directed under the “Shop-in Shop”-principle were
centrally provided with commodities and market means. On top of retail chain
shops, Tenzin’s European partner had launched modern logistics center. From
this logistics center, oriental rugs would have been sold throughout the world.
The customers would have received a constantly updated assortment of goods at
especially advantageous prices as well as an extremely fast delivery and
supplementary supply service. These two ambitious projects did not work as
carpet business in Europe and especially in Germany went down sharply for
continuous five to six years. Tenzin’s European partner suffered badly and
since late 1999, they could not lift their ordered rugs on time due to
financial restraints and thus advised Tenzin to diversify his rug business. In
late 1999, Tenzin shifted his rug business from Germany to America. Since then, Tenzin has
been doing Customs Designed Tibetan rugs in America. Since then and till now,
Tenzin has digested the market taste and strategies of the American rug world.
Natural abrash types of rugs are quite popular in America. Sambota knows all kinds of
abrash rug techniques.